NVIDIA Ada Lovelace Architecture

This new architecture will keep you ahead of the game. It's ahead of its time and ahead of the game.

• New stream multiprocessors: Up to 2x the performance and power efficiency
• Fourth-generation Tensor cores: Up to 2x the AI performance
• Third-generation RT cores: Up to 2x the ray tracing performance and realistic, immersive graphics
• NVIDIA Reflex low latency platform
• NVIDIA Encoder: Designed for live streaming
• NVIDIA Broadcast: AI-powered video and voice
• NVIDIA Studio: Accelerate your creativity
• NVIDIA DLSS 3: AI Accelerated Performance

Ray Tracing

Hyper-realistic and hyper-fast, ray tracing brings you closer to reality. The Ada architecture harnesses the power of ray tracing, which simulates the behaviour of light in the real world. With the power of RTX 40 series GPUs and third generation RT cores, you can enjoy more detailed virtual worlds than ever before.

NVIDIA DLSS 3

Multiply your performance with AI. A revolutionary innovation in AI-based graphics rendering, DLSS dramatically accelerates gaming performance. Powered by the fourth-generation Tensor cores and optical flow accelerator in GeForce RTX 40 series GPUs, DLSS 3 leverages AI to generate additional high-quality images.

NVIDIA Reflex

Victory is measured in milliseconds. GeForce RTX 40 series GPUs and NVIDIA Reflex technology deliver the lowest latency and best responsiveness to give you the ultimate competitive advantage. Designed to optimize and measure your system's latency, NVIDIA Reflex technology accelerates target acquisition, minimizes reaction times, and increases accuracy in competitive gaming.